James Ashcroft, CEO

With more than twenty years as an owner, I have grown and sold two companies: the most recent a fire and life safety business I grew through acquisition. I was EO Austin President and chaired the EO Austin Accelerator. I knows how a board operates because I have sat on one. I understand the timeline of a PE-backed company because I sold my own to a fund.

I was formerly certified in all three leading operating systems, EOS, Scaling Up, and Pinnacle. That is why I build a custom approach for each team instead of running one off the shelf.

I work with I work with a limited number of founder-led companies, high-growth companies, and PE-backed companies so I can stay deeply involved in the work. I go deeper than most advisors at the executive level. I sits in the executive meetings, the strategy sessions, and the sessions that decide whether the team executed or not. My relationships are measured in years, up to nine, and clients often bring me into the next company they run.

The work is a partnership. Patient enough to lead teams to their own conclusions. Confident enough to name what's off track when it matters.

I take an independent seat in the room: no equity, no agenda.